In an effort to regulate gambling, the General Assembly passed N.C. Gen. Stat. 14-306.4, which bans the operation of electronic machines that conduct sweepstakes through the use of an "entertaining display" such as video poker or video bingo. Originally, Plaintiffs were companies that marketed and sold prepaid products. As a promotion, Plaintiffs developed electronic sweepstakes systems where participants were allowed to access a gamestation terminal that revealed the content of the sweepstakes entry using different displays that simulated various game themes. After the General Assembly enacted the current version of section 14-306.4, Plaintiffs challenged the constitutionality of the statute under the First Amendment. The trial court concluded that the law was constitutional. The court of appeals majority concluded that the announcement of the sweepstakes result and the video games were protected speech and that the entire statute was unconstitutionally overbroad. The Supreme Court reversed, holding that the legislation regulated conduct and not protected speech and was therefore constitutional.
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